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If you’ve ever walked into a shop and asked for your favourite drink only to hear, “We don’t have it,” chances are you blamed the ma…
Journalist
There’s a growing disease in corporate Nigeria. It’s not malaria. It’s not fuel scarcity. It’s not even the viral “soft life” syndrome. It’s the epidemic of…
Journalist
In Nigeria, rebranding is now the go-to miracle plan when a company is in crisis. Sales are dipping? Change the logo. Reputation is bad? Rework the font. Cu…
Journalist
by Queen Nwabueze Let’s start with a true story. A certain Nigerian telco once celebrated their campaign for getting 3 million video views in one week.…
Journalist
By Queen Nwabueze Ladies and gentlemen, we must talk about the epidemic of non-brand people running brands. In the chaotic, colourful world of Nigerian…
Journalist
