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There’s a growing disease in corporate Nigeria. It’s not malaria. It’s not fuel scarcity. It’s not even the viral “soft life” syndrome. It’s the epidemic of…
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In Nigeria, rebranding is now the go-to miracle plan when a company is in crisis. Sales are dipping? Change the logo. Reputation is bad? Rework the font. Cu…
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by Queen Nwabueze Let’s start with a true story. A certain Nigerian telco once celebrated their campaign for getting 3 million video views in one week.…
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By Queen Nwabueze Ladies and gentlemen, we must talk about the epidemic of non-brand people running brands. In the chaotic, colourful world of Nigerian…
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By Queen Nwabueze Once upon a time, before hashtags became prophecies and marketing briefs started quoting Harvard case studies, there was a little thing…
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