By Queen Nwabueze I recently revisited the Nigerian Institute of Public Relations’ contemporary definition of Public Relat…
If you’ve ever walked into a shop and asked for your favourite drink only to hear, “We don’t have it,” cha…
There’s a growing disease in corporate Nigeria. It’s not malaria. It’s not fuel scarcity. It’s not even the viral “soft life” synd…
In Nigeria, rebranding is now the go-to miracle plan when a company is in crisis. Sales are dipping? Change the logo. Reputation i…
