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There’s a growing disease in corporate Nigeria. It’s not malaria. It’s not fuel scarcity. It’s not even the viral “soft life” synd…
In Nigeria, rebranding is now the go-to miracle plan when a company is in crisis. Sales are dipping? Change the logo. Reputation i…
by Queen Nwabueze Let’s start with a true story. A certain Nigerian telco once celebrated their campaign for getting 3 million…
By Queen Nwabueze Ladies and gentlemen, we must talk about the epidemic of non-brand people running brands. In the chaotic, c…
