By Queen Nwabueze Ah! Nigerian brands and the copycat epidemic. Nawa! Let’s not lie to ourselves, dear brand managers, agency…
By Queen Nwabueze Yes, you’re here now. Welcome to the land of Sufferhead Marketing where the budget is N2,000, the vision is N2…
by Queen Nwabueze Let’s start with a true story. A certain Nigerian telco once celebrated their campaign for getting 3 million…
By Queen Nwabueze Ladies and gentlemen, we must talk about the epidemic of non-brand people running brands. In the chaotic, c…
