By Queen Nwabueze Yes, you’re here now. Welcome to the land of Sufferhead Marketing where the budget is N2,000, the vision is N2…
by Queen Nwabueze Let’s start with a true story. A certain Nigerian telco once celebrated their campaign for getting 3 million…
By Queen Nwabueze Ladies and gentlemen, we must talk about the epidemic of non-brand people running brands. In the chaotic, c…
by Queen Nwabueze Somewhere in Lagos, a brand-new CEO just gave a speech that ended with this banger: “We need marketing to do…
